OUR MISSION
To champion the success of ethical, sustainable, and forward-thinking                  Jewelry Brands that shape the future of the Jewelry and Luxury Industries.

If you can feel the shift happening now in the world of Jewelry, but haven’t been able to figure out how to capitalize on the opportunity to launch into a major growth phase

You are NOT alone.

Soon… EVERY Jeweler will be using Artificial Intelligence to build a Brand, design amazing Products and automate the Operations of advanced eCommerce Stores. That means that YOU CANNOT WAIT!

NOW is the time.

We amplify your Human Creativity with breakthroughs in Artificial Intelligence that power a proven Business System used by the most successful Jewelry Brands in the world.

Meet Your New Strategic Partners
Jesse Korby & Richard McCarthy
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This is The New Jewelry Industry. Get 3 FREE gamechanging AI tools for Luxury & Jewelry HERE:

HOW WE GOT STARTED

Jesse, A scrappy Entrepreneur dives into the Diamond District in Manhattan after attending the School of Hard Knocks for Car Sales in The Bronx. He combines his Sales Strategies with Electrical Engineering skills learned at a Top 5 Nashville Recording Studio to help eCommerce Jewelers run their businesses more efficiently. The result? MILLIONS of dollars worth of merchandise delivered across the United States and Internationally.

The System & Strategies work, but Jesse has given himself a mountain of work – multiple jobs more than anything. He can help Jewelers sell more jewelry, but he has no idea how to grow a Consulting Business. He reads 20,000 pages of startup business books and invests in an Entrepreneur Community…

Then one fateful day, Jesse Korby meets Richard McCarthy in the Community. The two had invested in a Coaching Program and Rich was trying to solve a problem in his B2B Marketing Agency. Jesse thought he might have a fresh perspective, so the two hopped on a call and became fast friends. To their surprise, the two were like Yin and Yang for one another:

Richard McCarthy, a seasoned veteran Executive of the Corporate world.  Jesse Korby, an eclectic Startup Entrepreneur.

Richard’s background was in I.T. (Information & Technology Change Management) and had spent 10 years in the Middle East leading transformations for Fortune 500 Companies. He knew both the ins and outs of Management Consulting and also how to build a startup company to Exit after a successful project involving A.I., Drone Photography, and 3D CAD in the Construction Industry.

The two start Cross-Pollinating projects.

What they realized is that after Consulting Engagements spanning Pharmaceuticals, Medical Services, Finance, Software, Luxury Products, Wine & Spirits, Real Estate and eCommerce… The industry primed for the BIGGEST disruptions over the next 20 years was actually Jewelry. Everyone kept saying “The Industry has Changed…” And, they were right.

Jeweler’s Advantage has since helped Jewelry Brands with everything from selling their first few Custom Diamond Rings – to training new Sales People – to preparing Business Owners and Book Keepers for a Sale of the business. The original Growth Strategies from 2018 have evolved into a Full Scale A.I. Enabled Business System. To prepare Jewelers for what the industry will look like in 2025, 2030, and beyond…

Jesse Korby | Co-Founder & Creative Director

❖ Combined Sound & Electrical Engineering with Automotive Sales Process/Strategy and applied it to eCommerce Jewelry Sales.

Tested Jewelry Sales Script with 10,000+ Calls combining:
   ➢ Influential Negotiation from Neurolinguistic Programming (NLP)
   ➢ Vocal Tonality from the world of Hostage Negotiation
   ➢ Subconscious Rapport Building from Hypnotherapy

Million Dollar Producer spanning Fine Jewelry, Engagement, and Hip Hop Customs.

Systemized a Jewelry Sales Process for selling premium Gold & Diamond items over the phone: Ramped NEW Reps to $20k-$50k in under 1 month!

Experienced with Clients at all levels of maturity:
   ➢ Private and Custom Jewelers getting first Sales
   ➢ New Brand launch
   ➢ $1MM per month eComm
   ➢ $1MM per month Physical Store

Fun Fact: A sizeable amount of Jewelry Industry professionals don't even believe Jesse Korby is actually REAL... He is, and he takes it as a compliment.
2024.01.06_Jesse Korby - luxury industry impresario
Richard McCarthy | Co-Founder & CEO

Organizational Management and Strategic Change Expert, with deep understanding of People/Process/Product in Service Management.

Global Fortune 500 Leadership Roles in companies like BMC Software, Bank of America, AirBus, Volvo and Novartis.

Vast Corporate Experience in the implementation of agile Sales Organizations and Global Business Development Strategies.

❖ International Real Estate & Construction Projects including the United States, Ireland, Spain, Dubai and more…

Strategic EXIT of a Drone-based Tech Platform that helped Construction companies accelerate Project Management while saving millions of dollars in property assessment labor (sold to a large well-known Tech Conglomerate).

Fun Fact: Richard McCarthy was among the first Karate Black Belts born and trained on the island of Ireland, and has also performed in Theatrical Stage Productions in Dubai.

“And what was the RESULT of this collaboration, you ask?”

The Million Dollar Jewelry Model

What makes this Business Model so special?

The Million Dollar Jewelry Model is a DELIVERY SYSTEM.  Starting at your very first conversation with a potential Customer – through shipping a piece of jewelry anywhere in the world… This System brings a repeatable process to Jewelers who sell online.

For Physical Retailers, you gain the ability to make your Storefront a DESTINATION in your city, that DOUBLES as a Shipping Hub for an eCommerce Store servicing Clientele from all over the world.

You are already using this System whether you realize it or not.  It’s simply a matter of completing the puzzle with Jeweler’s Advantage.

Custom Projects: Allow you to meet the Customer where they are, and solidify your relationship with a bespoke experience. The best items in your portfolio then become On Brand Factory Items that build a unique Product Collection over time…

Made To Order: Your best Original Designs and Custom Projects plant seeds for a full catalog of Intellectual Property (IP) that you can leverage to set yourself apart in the Market, and then – Craft a compelling STORY about your Brand.

Supplier Inventory: Partner with Suppliers & Manufacturers to maximize efficiency in HOW you ascend a Customer up a defined trinity of Pricing Tiers, which allows you to maximize time and resources.

These 3 Tiers of Jewelry Production are what allow you to take a $300 Trial Purchase from a NEW Customer, and transmute this relationship into a $1000, $5000, or $20,000 purchase 12-24 months down the line…

“I can’t find the ring, is it with John?”

“No – I think it was with Stephanie…”


Most Small Jewelry Businesses think in terms of people.  We show you how to think in terms of DEPARTMENTS.

By having a System in place, you have a predictable way to coordinate your Marketing, Sales & Service efforts while ALSO determining if an Order is in Payment Verification, Production, Quality Control or Shipping.

The Systems & Processes created and tested by Jeweler’s Advantage that underpin the Million Dollar Jewelry Model are like the Playbook of a Championship Sports Team…

With THIS level of ORGANIZATION,
you gain clarity on how you can not only MAKE more money, but how you can also KEEP more money in your Jewelry Business.

THIS is the key to orchestrating your Jewelry Brand from a beach in Tahiti.  You know, if you’re into that type of thing…

If you sell Jewelry, you are ALREADY using this Business Model.

Some businesses are just further along in putting the puzzle together than others…

Solo Private Jewelers: Can use this model to identify how to stay organized while remaining aligned with outsourced Strategic B2B Partnerships. This allows you to promote and create Product and then put it in your Customers’ hands – even if the Customer is 1,000 miles away. And, even if you never actually touch the Jewelry…

Small Teams: Can use this model to stay organized in a fast paced environment, and keep everyone on the same page amidst the chaos the Jewelry Industry is known for.

Physical Stores: Can use this model to integrate eCommerce into your strategy to achieve a single Point of Sale.  The store becomes a DESTINATION in your city, that not only pulls live bodies into their Storefront – but also allows you to sell to Customers beyond your immediate community reach: Anywhere in the world.

eCommerce Brands: Can use this model to anchor your business in reality, and expand into Physical Retail if you so desire. This also allows the eComm Brand to unify the efforts of Remote Workers, who benefit from SEEING what the business is actually doing despite being isolated in front of a screen.  This is the cure for Team Members or Departments that are “siloed.”

The level of Organization in this defined Operating Model allows for clear communication in how your Budget can be used MOST effectively to enable your people, coordinate mission critical tasks, and ultimately serve your Customer at the level that they deserve.

“That’s great, but I’m NEW.  What’s my first step?”

GET STARTED with A.I. Jewelry Design: 

This is The New Jewelry Industry.