What's up guys. This is Jesse Korby here at jewelers advantage. And this is AI for jewelers too. And in today's exciting episode, we're going to show you how you can fire your digital marketing agency and save some money every month while probably outperforming the digital marketing agency you were working with.

So we're going to be working with jewelers advantage. This is our proprietary AI. That's built into chat GPT. So if you've heard of chat GBT, you can use. Use this for free, you will need chat cheap D plus, if you want to do image generation, but what's cool about this tool is that it's meant to be like a CEO and creative director for a major brand in your pocket, helping you build your business.

What does that mean for small businesses? Well, what we're going to do is we're going to check out what happens when you click the marketing conversation starter. I've already got a thread set up. So if you are familiar with chat, GPT, you'll know that it's great. If you've got the right prompts and this takes it a step further and make sure that the knowledge base is based on. A well-developed jewelry business under the hood.

So this is kind of like our formula one racer tuned up for you to hop in right out of the gate and take it to the track. And. When, so what this is is this is giving you a 30 day content calendar for your jewelry business. So let's just take a quick look at this so that you can understand what we're doing. What we've got is multiple content topic categories that if you were working with an agency, they would probably do some type of intake with you and talk about things for a certain length of time in a consultative way that would cost you a lot of money before they even get started working.

You can now do that in about 30 seconds. So you might have brand story content. You might have product spotlights models or influencers testimonials behind the scenes, educational content seasonal. Anil content collaborations. Maybe you highlight sustainability and ethics. Maybe you want an interactive post to drive engagement with customers, maybe it's location specific for where your community, and maybe you have news about your brand.

What we're doing is we're finding a way to take these proven stories that the buying public will relate to and align them with aspects of brand development in a well-known framework, among bigger companies that is called the brand prism. So this. Is a way that people can manage their brand. You don't necessarily need to understand what this means, but if you do pop into the brand, Conversation started.

This will teach you how to manage your brand, like a major company, which is very cool. What we want to do though, is we want to get the 30 day content calendar that your agency would have given you and have AI do it better than them and cheaper than them and faster than them without any run around or calls or anything like that.

We're just going to make sure that you can do it yourself. So we've got week one, week, two week three, and week four, that was already templated out for us. And then we're also getting some help with SEO. So if you've heard of SEO optimization, how do you show up in Google rankings and Bing rankings and things like that?

Or how do you show up in a search on a social media platform like Instagram? That is what SEO is all about. So we also want to make sure that the text is optimized for SEO. That happens automatically. You don't need to actually know how that works. And this is all going to be in here straight out of the gate.

So maybe what we want to do is figure out how we would market our jewelry business. If we are accustomed jeweler, I am a custom jeweler. Living in Savannah. Georgia.

I sell. Custom hip hop. Pendants and engagement rings.

I like to have a fun.

Art focused brand. Maybe we're going to be artsy with our hip hop brand in Savannah, Georgia.

Make it sound, family friendly. Some people like going to hip hop jewelers because they liked the style, but they don't like the atmosphere. And we need to make sure that we have a family friendly. Jewelry business. And we're going to reach people that like hip hop jewelry and potentially engagement rings. And your private jeweler that. Does it all in terms of customs and we need to figure out what your content is going to be.

Let's just keep it simple for now and see what we get. So we've already got the AI talking and that is a big deal because AI is going to reference the language from earlier in the thread with all of the future outputs. That's just a fundamental that you want to be aware of. And we are going to now say I am accustomed jeweler living in Savannah, Georgia.

I sell custom hip hop pendants and engagement rings. I like to have a fun art focused brand, make it sound, family friendly, and we press center. That's very, very simple. You can see, I'm just talking to it like a normal person. And we're starting to get the outputs now. So we just cut that out to save some time, but as you can see, we've got everything here mapped out for our custom jewelry business in Savannah, Georgia. Now we're talking about brand story and how we can share the journey of how we started. Creating hip hop, pendants and engagement rings. We could feature a local influencer or a model wearing a hip hop pendant.

Maybe we would go to the Savannah bananas baseball team and see if we could find a good influencer. Maybe we would talk about a heartwarming customer testimonial about an engagement ring. This is all pretty basic. We get highlight jewelry perfect for summer events in Savannah. This is keeping it pretty surface level because I had a surface level requirement.

I just wanted to show you how easy this is to get started. If you're a custom jeweler. What I would also want to do is maybe get an idea of what could this look like. So I'm going to just say, create an image for a single post. I'm just copying and pasting back in one of the outputs. And we're getting a description here first. . And now we have a lot of recommendations for what we can do with this post. So what I'm going to do is I'm going to take this prompt that it gave us that we could have saved for later. And let's see if we can get an idea of what this content will look like. Just so that we have something to reference with our team.

Maybe we wouldn't use this actual image. Maybe it would give us the idea for a photograph that we want to go take, but this does seem to be a nice engagement ring that we could come right out of the gate and use potentially as a social media image. If we wanted to come out and start bringing our business to market, this is certainly an ornate. Engagement ring that you could sell as a custom jeweler that also does hip hop pieces. So maybe we use this ring. Maybe we run a bunch of variations at this point. What we would want to figure out is more so how we can create lots and lots of content like this and be prepared for. Scaled social media marketing.

So we have a prompt here in our prompt library, which I'll make sure that you get at the end called the social media calendar, create a social media content calendar for the next 30 days. Organizing all of these ideas. Be mindful of key holidays and buying behaviors.

Use a table format that can be easily copied and pasted into a spreadsheet. So we're going to copy paste this. And paste it here.

And now AI is creating something that we could copy and paste into a Google sheet with everything that we're going to need in order to organize this calendar. So if you're always thinking about what can we put on social media today, how am I going to promote this business that can be very taxing on you mentally.

We only have so much decision-making power in our brains in a given day. So this is the kind of thing that in the span of just a few minutes, you've seen me start to conceptualize what the calendar could be for a private custom Juul or doing engagement or other hip hop, custom pendants and Savannah, or any other American city or any. Any other city across the globe that has a jewelry market and we effectively have our content calendar.

You could copy paste this into a Google sheet and save it for later. Now, what you could do after this is you could go to a site like later, I'm not paid by later. Jewelers advantage is not affiliated with this brand or business, but this is a popular tool among. Digital marketing agencies, especially the smaller ones that a small business might support.

And if you're familiar with this tool, you'll be able to have better communication with an agency. If you do decide to hire them, or you can do this yourself and essentially become your own ad agency by running off of this platform and using a tool like jewelers advantage to. Create a 30 day social media content calendar, and based that off of the needs and requirements of your business.

So this is great because this is a win for the little guy that saves you a ton of time. And just bear in mind that if you wanted to break out of being a private jeweler, You could go to the conversation starter for brand, and this would kick off a long lengthy brand consultation at the highest level that will help you become the next Cardiay Tiffany Bulgari, whatever is your dream.

Whoever you want to become, this would start to help you figure out. How you were going to go about doing that. So. The brand prism is a great framework. Highly recommend you check this out. If you do want to do what I was able to just do, . We do have this document available for [email protected].

We'll send you all of our AIS and send you the prompts that I use on a daily basis.

This is a reduced version for beginners. We have a lengthier version that we use with our clients, but this will get you started. In the jewelry industry with AI, even if you're not native to the jewelry industry, just go to jewelers, advantage.com and check that out. It's all free. Chat GPD plus is all that you need to pay for if you want to do the images, which is very cool and fun.

So this is Jesse Jeweler's advantage. This is AI for jewelers, and we will see you in the next one.