Welcome back to AI for jewelers presented by jewelers advantage. Jeweler's have questions about AI. We're here to answer them. And today we're here to answer the question of how you can create on brand musical score for your advertising and content. That matches the visuals of your jewelry brand. So very, very cool stuff.

We are going to be using jewelers advantage. If you want to get this tool, stick around to the end. What I did was I started with the brand conversation starter. What that does is it kicks off a consultation. A global level CEO and creative director in your pocket to help you develop a jewelry business for free, you can get this tool for free and get all of the business help you need. So when you kick off the brand conversation, starter, you're going to notice that we talk about things like market segment, customer avatar, the brand prism. Among other things for how you can develop your brand strategy. What I decided to do was I want to do high end hip hop. If we're going to do music today in this presentation, then I wanted to work with a jewelry style that leans heavily into music.

And obviously hip hop is. The definitive example of that in jewelry. So high-end hip hop color scheme often uses bright yellow, pink, and blue on a matte black background. Keep this in mind for later. Anna May cartoons are used in the brand storytelling. Pop art is an inspiration. Call the brand Sumo flex.

We're going to be using SUNO AI. SUNO with an N later. So I thought Sumo would be cool because of Sumo, wrestlers and anime with our Japanese theme. So we're already getting great consultation here. You can try this for yourself. I won't make you read in the video, but just know that we got really, really high level brand consultation that I was able to confirm because I gave the prompt, create a brand concept image for Sumo flex in a landscape aspect.

And as you can see, we have a really, really cool. Hip hop jewelry brand. I don't know how I feel about the firearm in our advertising, but maybe this is an edgy brand and. We're going to find a way to align with the customer and eventually get them a beautiful piece of jewelry that is on brand for Sumo flex. Like we see over here.

So this concept image gives me a good idea of what the brand is supposed to look like based on the brand consultation. It's a beautiful thing to be able to get visual in under two minutes. When you're starting to figure out what your brand is going to be. So the next thing I wanted to do was write an AI video prompt for an animated character in this color palette, wearing gold hip hop jewelry.

Basically I had some back and forth with runway where I got some things that didn't work. It seems to have been violating a policy.

And I got some visuals that I couldn't really use, but it was already starting to hit the color palette. And maybe we would want some outrageous advertising for the jewelry brand.

These were just ideas like AI images. You have to curate down from a lot of crazy stuff when it comes to video, but this was already giving me an idea of maybe some of the storytelling we could have in the future. Maybe this is like a very flamboyant and colorful champion of the world type. Sumo wrestler the way we would see in American boxing, but this wasn't really working for me. So I came back to the drawing board and I decided let's try to get something to work. For a visual. Let me get some type of mood going.

So here again, we have a champion of the world, Summa wrestler draped in diamonds, but I thought we could take this further. So I eventually came to a place where I said, create an image of an anime, Sumo wrestler against a black background, use yellow, pink, and blue color palette for the Sumo wrestler.

Gold jewelry is yellow. We want landscape. And I thought this was actually pretty incredible. This looks like a popular anime cartoon, and this is completely original IP. So who knows what kind of brand storytelling you could do? Maybe you could create an entire. Entire series, an animated series using AI with this being our hero, maybe there'd be an opportunity to have comics or something like that.

You can do a lot in hip hop jewelry to make it unique cause it's kind of the point that there's no rules over there. It's like the wild west of the jewelry industry and hip hop. And it's very innovative. So maybe we would build something around this entire character. I thought this was very cool.

And we were able to get some video out of this as well. So we could start bringing this to life.

And as you can see, we have an anime character. That has been animated by AI. So if we wanted an animated cartoon feel and then connect that back to jewelry in some way we could do that through using a tool like we find from our good friends at runway. From there. If we have this visual and we have a hip hop brand, I wanted to find a way to bring music into this. So I said, describe a musical instrumental that will go with this image. If you follow the world of anime at all, there is a niche market for anime that aligns with hip hop music.

It is a thing. So. There's a lot going on under the hood here that I was steering this in a particular direction. And I was able to start getting very in-depth ideas for what the instrumental could be. For this brand that aligns with hip hop, I needed to consolidate this down to 200 characters and consider again that we have this visual. And at SUNO AI, all I did was put in the prompt and create, and it automatically generates music for you.

So let's see what we got in terms of Tokyo beat. If either of these examples would work.

So let's come down here to Tokyo beat and see if any of these examples would work.

So, as you can see, this is kind of a playful approach to the instrumental. We could come right back over to runway and see if this works. I don't think it's terrible.

But I don't necessarily love it.

It just might not be what we want for this piece of content. So let's try the next one.

Already way more dramatic.

And if we come over. To our visual. We'll see that this is actually very much on point.

So at this point, we've created content that does align with this visual. And could create a really dynamic, emotional way to bring customers into our world. Let's just jam with this for a sec.

And there you have it. So we have excellent music, radio quality mixing.

Many of you know, that I got my start in the music industry. And I can tell you that the cost of creating music at this level. Is extremely high. If you're working with real engineers in a real studio with real musical talent and SUNO, AI has disrupted the music industry the same way.

AI image generators and AI video generators will disrupt, , industry like the jewelry industry.

So of course we have. Animated brand storytelling. Amazing AI music.

That we can then tie back. To real jewelry that we could sell. So ultimately I was trying to come down to this place. Where I could have a real product that is brand aligned. This is for Sumo flex, our hip hop brand that has anime as part of brand storytelling elements, and now awesome music. Thanks to SUNO.

So, if you want to try this out, I recommend that you head over to jewelers advantage.com. The key takeaway here is that a full with a tool is still a fool. And I'm not here to disrespect anyone, but I will say that it is helpful to have a little bit of extra guidance when you're building a business and have real money on the line.

So why not have a brand consultant in your pocket that can help you generate these ideas in mere minutes while also staying on target with very, very necessary considerations, like your market segment, customer avatar and so on. So that's all the jewelers advantage.com. Hope you. Enjoyed this episode. Of AI for jewelers.

My name is Jesse Korby. I am the creative director and one of the co-founders here at jeweler's advantage, . Please like comment and subscribe. If you got value out of this video and we will see you in the next one.