Welcome back to AI for jewelers presented by jewelers advantage. Jeweler's have questions about AI. We are here to answer them. And today we're here to answer a question of how you can leverage the power of language. To signal status. Or signal that you are the same as your target customer. This is very powerful in the jewelry industry.  And it's something that is often overlooked that language itself. Is a status symbol or is something that makes you reflect the values. Of your target customer and make them want to buy from you. So let's come over to our good friends here at 11 labs and just show you real quick. What the power of AI text to voice is if you're not familiar already.   So Clyde here has said it very heroically that he would rather regret the things that he has done rather than the things that he has not done.  And that is a great attitude for adopting AI into your jewelry business.  In the jewelry industry and in the luxury industry, we need to be aware that language and the tone of that language is going to signal who you are to your customer. This is the brand prism. This is already loaded into the jeweler's advantage AI and what we're focusing in on right now is the personality aspect of your brand. And this is the brand voice.  As it pertains to your brand in things like. The language of your copywriting. And as we can see the voiceover, so this is a big disruption in that.  Now, if you are not a great public speaker or you're not very comfortable on the mic, you can outsource that to AI and craft a brand voice within your brand prism.  That will sound the way it needs to sound to communicate to your target customer. So here in 11 labs, we have a lot of options of what you could choose. You will notice that there are a variety of voices here that will speak to the customer in a particular way.   And depending on the market segment that you're trying to reach, you may want to sound a particular way to your customer.   Therefore, you can find ways to position your brand to have the mystique of a European luxury brand or the down-home familiarity . And plain folks language that you may find in the American south or Midwest.   As grace just said. So this is very versatile, definitely recommend you come over to 11 labs and play with this tool.  We're going to now make sure that you understand how you can get use of this in a jewelry business. So let's understand that we do have a brand prism and a brand identity that we would want to be building within the AI.  And if we already have that established, perhaps we would have already come up with a design like this here is something that would appeal more to. Regular people in the middle market in America, perhaps you're a private jeweler in Texas. This is a design that you might sell to appeal to the values of Texans.  We have rope here, so maybe there's some type of cowboy culture going on and we have a beautiful. Halo around this three carat engagement ring and the Texas flag in the background. So this could definitely be a great sales tool. The way that I got here was I started with the product conversation starter and jewelers advantage. This helped me figure out what type of product we were going to create.  I said, describe an engagement ring with a band that looks like a rope single center. Stone is three carat oval. Very simple. You don't have to be great at prompt engineering to use jeweler's advantage. It's already baked in. It got the AI talking about the specs, which is going to help it create images later on.  I then said, create an image of this ring background as a Texas landscape.  Again, very simple. Anyone that can speak in normal language will be able to use this tool. And this was the first creation that we got in the chat thread. I wanted to see it in yellow gold.  So I just said, create another version in yellow, gold, no diamonds in the band.  And so on. I said, keep the Texas flag because I thought that worked. And we're just creating a couple of different versions until I landed on this one that I really liked.  Now once I had the design established, I needed a way to describe the ring. So write a description of this ring.  Five sentences, use plain folks' language focused on family values to sell the ring. I want to speak to the values of the customer that I'm selling to. And I felt it would be a fair bet that in Texas,  with regular people buying an engagement ring to start a family. That seemed like the way to go.   So we've got our copy here. This stunning engagement ring features a beautifully detailed rope inspired band. Let's see what this sounds like with the AI.  With a voice that would make sense for this product.   Symbolizing the strength.   Brilliant.   Halo was smaller.   An expert touch   crafted in the high Polish.  This rain combines timeless beauty with a meaningful design that reflects the deep rooted family value.   For those who chairs, tradition.  Together. This ring is a lasting reminder of the promises we make to those. We love.  Celebrate your journey. And the love that grows stronger every day with this explicit symbol of commitment.   So that easily sounds like a radio spot that you could hear in Texas or somewhere in the American south, or even the Midwest.   If the brand and business wanted to appeal to plain folks, that is a real marketing strategy and it can be very effective. So you'd want to be aware of how that could go now how versatile is this strategy?   Now, if we come down here, you'll notice I wanted to try a different take. Right? Another description for the high end of the market, use the symbolism of a sailor professing his love before setting out on an adventure.  And we got a new product description on the same basic idea. And I also created an image of this for the high end. So the idea of a rope shaped band or a rope motif in the band. And a halo around the outside of the center stone is a versatile idea that could be used to tell various types of stories within the brand prism.  , maybe your story is rustic. And you're trying to appeal to people that align with the culture of Texas. Maybe you're trying to tell the story of a true high-end luxury brand that aligns with Europe aligns with some of the vacation destinations in Europe. Therefore you would create an image more like this when selling the ring and create product.  Copy. That sounds more like this. So let's see how we can take the same core idea and tell a completely different story. And signal to a completely different customer. What type of piece this really is.    It's explicit.   It's okay.   Representing.   The intricate  reflects the strengths of resilience.   so, as you can see, this is obviously very, very powerful. And you could use this with product descriptions, with an audio recording on an e-commerce page. You could use this with blogs to have the narration of an AI voiceover, bring the writing to life.  If you were using blogging as part of your SEO strategy or some type of top of funnel content to bring people into the site. For your e-commerce page as a jeweler. And as you can see AI voiceovers with the right product, copy can bring the brand story to life and create a world. For your brand. And create a world. For your customer.  So there's a lot to unpack here. I highly recommend that you head over to jewelers advantage.com and pick up our free AI copilot. If you want to do the image generation, you're going to have to have chat GPT plus, but you can get the text descriptions in any business advice in the chat thread, including things like the brand prism for free. So if you need some business help in your jewelry business, definitely head over to jewelers, advantage.com and pick that up.  When you get the tool, I highly recommend you come to brand the conversation for brand or the conversation for product, which we were working in today, which yielded. This product design and product copy  that demonstrate the true versatility of the tool at jewelers advantage for creating designs that can be presented to various market segments. For jewelry.  So just understand that language is going to create a world and signal to the customer. If they are in the right place.  My name is Jesse Korby. I'm the creative director. And one of the co-founders here at Jewelers Advantage. This has been another episode of AI for jewelers.  Be sure to like comment and subscribe and we will see you in the next one.