Imagine harnessing the combined power of Fortune 500 business frameworks and the artisanal excellence of Luxury Jewelry to amplify your Brand’s story and connect with the Gen Z audience.
Category archives: Brand Development
The BRAND PRISM is the CURE for Lab Diamonds
FEARLESS JEWELERS – Today we explore some ideas that are so REVOLUTIONARY that they will dictate who remains in business this decade… and who doesn’t. Let’s talk about Cultured Pearls, Lab Diamonds and your new secret weapon: The Brand Prism.
How To Deploy A High-Carat Diamond
Imagine, if you will, that in your hand right now, you are holding a flawless 30 carat Canary Yellow diamond. It’s a breathtaking sight, isn’t it? Now, what would you do with it? Don’t automatically assume that this huge gem is going to be an engagement ring. Instead, consider how you could sell this stone …
The biggest Disruption to Jewelry Design is here.
As one of the oldest industries in the world, Jewelry has seen many changes throughout history. From the earliest handmade pieces to the industrial revolution and the introduction of new materials, the Jewelry Industry has always been at the forefront of innovation. But in recent years, with the introduction of emerging technologies, the pace of …
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Jewelry Influencers to Follow
The advent of digitization has definitely brought about a tidal wave when it comes to businesses flourishing and gaining market momentum – be it any industry! And this is a commonly known fact, which is why entrepreneurs and companies all around the world have adapted to this tech-savvy lifestyle as we know it. Where the …
Millennial and Gen-Z buying trends and predictions for Jewelry
The Jewelry Industry, as we all know it, is an ever-evolving vortex of newer trends, waiting to be adapted, and cherished. But it is for a fact that in the past decade, this gigantic industry has experienced a major boom, leaping towards the pinnacle. In 2020, the jewelry revenue in the US was estimated at …
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Top Celebrity Jewelers in Hip Hop
It is a known fact that some trends leave an indelible stamp on history, and the hip-hop movement is one of the most notable in recent decades. Hip-hop exploded onto the music world in the 1970s, and it’s only become bigger since then! Throughout the 1970s and 1980s, the hip-hop genre evolved, with major musicians …
How To Enter eComm Jewelry Without A Physical Store
Unlocking Success in Jewelry eCommerce Selling Jewelry online may seem challenging, but it’s not your fault if you’ve had trouble so far. The missing piece is probably having the right Tool Stack. While human Jewelry Expertise is crucial, technology tools are essential for your online Jewelry Business. Let’s explore the essential tools you need: 1️⃣ …
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Why You Should Sell Astrology Symbols
Why Astrology Jewelry Sells When it comes to developing Jewelry Brands, I’ve always been fascinated by why certain Products sell while others don’t. Recently, I’ve been paying close attention to the rise in popularity of Astrology jewelry, and it’s not hard to see why it’s flying off the shelves… According to a 2017 survey conducted …
Lab Diamonds Are Forever?
https://www.youtube.com/watch?v=WD7uYrEGnXg We’ve been seeing a lot about “the diamond industry being threatened by lab diamonds,” so let’s jump right in: PROs of Lab Diamonds: – They are CHEAPER: Lab diamonds (aka CVD) cost 30-40% less than natural stones with comparable 4 C’s: Cut, Color, Carat, Clarity.– They have the SAME ATOMIC MAKEUP: Meaning they look …