Thinking machines. I see what you're saying now.

What's up guys? Jesse here with Jewelers Advantage and in this video we're going to do a demo of how design philosophy actually works with artificial intelligence. So here's a quick recap of previous videos. We were talking about design philosophy and we were talking about how every jeweler needs to have a unifying aesthetic across all of their designs in order to create continuity. That's important later on if you want to develop your brand prism and have a real collection of products. But we can start right now with a continuum of more past focused designs or future focused designs or here in the now.

It's always on a continuum of either looking back into the past or forward into the future. From there, we want to be telling stories within that world that we have created using a creative concept. And the way that we tell those stories is of course using our materials and features and specs that define what that piece is. So that's design philosophy.

But in previous lessons, I also talked about how AI is a thinking machine and how this threecolor diagram you see on the screen is basically the DNA of your products. How can we make sure that AI understands this DNA of your products in order to help you get the most out of your jewelry designs using AI? That's what you're about to see. So, let's come over to Master Jeweler AI. You'll notice that I used the conversation starter for product.

So, all I did was click a single button and this essentially brought a professional creative director into the room with you to help you design jewelry. So, in the same way that we have in our diagram, we have aesthetic, we have creative concept, and we have material specs along with guidelines that you can use to help remember what this is for. Maybe you're not going to take every bit of advice that it gives you, but it's also giving you something to compare with. Because as a designer, the sooner that you can get to the point of saying no to something, you're at least getting closer to what yes is going to be.

So, use this as a reference point for overall aesthetic. Creative concept, of course, that's an ocean. You can tell any story you want and then understand that material specs are also going to anchor the product into various pricing segments.

So if you need a reminder of tier 1, tier 2 and tier 3 pricing according to jeweler's advantage, that is built in here as well and also gives you an idea of what materials typically correspond to these pricing tiers in a given jewelry business if you're new to the industry. So that helps you get up to speed. And then we also have the product suggestions. So these are the different item types that you could make within this design philosophy. So this was all at the push of a button and it's immediately giving you a framework to follow to design better products for your jewelry business. I decided I had an idea.

I wanted to have the overall aesthetic be more of a modern contemporary piece. I wanted to have futuristic lines and I wanted to have an East Asian style. That's important later on. The creative concept is it's a fierce tiger. I wanted it to be kind of like samurai art and I wanted to have those mystical curves you see in the clouds of a lot of Japanese art and I thought that referencing the word warrior Buddha and mystical curves might help bring that about into the spirit of the piece for creative concept. If it's a tiger piece it could be any kind of tiger piece.

So what kind of tiger piece is this? We're defining the style really on an individual level in Creative Concept. Then from there for material specs, I knew that I wanted it to be a high-end statement piece. So that's where I'm getting the 2 and 1/2 in wide. This is a big showstopping hiphop pendant perhaps. And then of course, I'm throwing in a Cuban chain at 10 mm wide to match. And then it's yellow gold. I want green gemstone eyes. And I want it on a red mannequin. So maybe I'm really

trying to enhance the customer experience with these designs because I'm about to be in some type of custom appointment. So I need to get some ideas together. This is what I wanted to see. And I also had AI write the prompt. This is going to become very important later on because we want to be able to scale our efforts when designing these products. I then ran the generator in Master Jeweler AI and got this design. Very cool. It kind of reminds me of Wakanda. So, sort of a futurist take on an animal pendant. Of course, Marvel is

going to have an audience. So, there is some overlap there if you were passionate about this kind of futuristic animal Marvel inspired, Black Panther inspired type of piece and you knew that your hip-hop customers were going to like that as well. That could make this something that you're really developing your brand with and your own signature design philosophy. This is just a potential option. So, we've got one, but how can we go fast if we need to be more efficient in the business? That's where

the prompt is going to come in. Within chat GPT, we can only do one image at a time. So, what if we wanted to do lots of images and be able to curate down to the very best ones? For that, I'm jumping over to a tool called Leonardo AI. This is a very popular AI tool amongst jewelers, and Leonardo is very generous with their free features. So, I'm still in free mode here. I'm in something called flow state and I copy and pasted the entire prompt. If we scroll down, look how many images I got.

And we should give time and attention here because I'm already seeing some things that are pretty incredible. Maybe we would have to consider an alternative route for the whiskers of the tiger later on. But overall, a lot of these images and designs are about 90% useful. A lot of these could become great collection items as well. You'll notice that we may see some imperfections with the chains, but this is how we're going to create a gap with the customer later on and say, "Hey, I know that this is a little off.

This is just an idea. This is a concept, but we can tweak it later on once we take your deposit for the render in design for the 3D CAD labor. As we can see, there's lots and lots of options, lots and lots of usable stuff. Flow state is a great feature. And the reason that we're doing this is because we need to be able to curate down from a lot of images that are probably not the correct choice. So if there's one takeaway here that you want to take to heart, it's that curation is the core skill of AI jewelry design because AI can cover so much ground for you and get so much work done, but you ultimately have to make the human decision.

So if you have lots and lots of images that you can be choosing and lots and lots of strong material, then you can make the human decisions later on. and come to a place where you've made the call of what you're going to show the customer based on what they told you they like. So, you're the conduit for the AI to really scale your efforts as a designer and then put choices in front of them that they could choose to buy.

So, according to our custom sales and delivery diagram at Jeweler's Advantage, typically we want to steer the customer towards three choices. It's because if you get beyond three choices, it can start getting tougher to make a decision. So basically we're using our skills in AI jewelry design and also our real world understanding of what is feasible to go make in the real world to curate selections and provide service to the customer and show them the very best designs that our team has come up with because ultimately they're also hiring us for our taste and our ability to make a good creative decision that they are going to be happy with.

So they're already getting value at this point but you don't want to waste your time. So, let's assume you've had a very efficient sales process. You've had the meeting. You steered the customer towards making a decision and you ultimately took a deposit on the item. From there, you would want to be thinking a few steps ahead.

I'm going to have to talk to my designer. We have the choice. What's next? So, from there, you could use an AI video model to animate the jewelry and make something that is very useful for the designer for getting a 3D view of the project before they even start doing CAD. This is a quality control measure and then it's also something you could potentially show the customer depending on if you feel that that's going to build value in the relationship with the customer or if it's only going to confuse them. There is a lot to unpack when we get into the sales aspect of AI for jewelers.

But that's basically the broad strokes of how you can take one button in Master Jeweler AI, get an idea of where you're headed with your project, give the AI a prompt, get a great usable text prompt that you could use anywhere, even get a first concept of the design, scale lots and lots of design, narrow it down to the best three choices, hopefully take a deposit, and then start enabling your designer immediately.

So that is the future of custom jewelry design and sales. Just understand that it all starts in your mind. You want to make design philosophy a part of your very fiber as a jewelry designer and as a professional in the industry because this is what sets you apart from other jewelers using AI that don't know this yet. And it's also what sets you apart from your customers level of understanding which is going to make you look like a magician later on.

So this has been a quick demo of Master Jeweler AI using design philosophy here at Jeweler's Advantage. My name is Jesse and I'll see you in the next one. [Music]