what's up guys this is Jesse Korby at Jeweler's advantage and today we have a landmark video for you and your marketing efforts for your jewelry business so this one is called AI powered marketing calendar and I want to set this up a little bit because this is a landmark video for you a lot of jewelry businesses struggle with marketing and lead generation for example if you're a private Jeweler you need to be able to get appointments you need to be able to get people engaged with your brand and sometimes this can get expensive there's other problems in our industry where digital agencies come in and they mean well but they might not have the expertise necessary to help you drive traffic and actually promote a jewelry business profitably because there's so much that goes on behind the scenes furthermore it can be difficult to Outsource to a digital agency that even knows about jewelry because they're not you they don't have your vision and whenever you pass on the marketing efforts to someone else that isn't inhouse you dilute the vision a little bit the the energetic power of your vision as a jeweler and a business owner is going to get thinned out a little bit if you pass on this responsibility especially when you're trying to get off the ground so the purpose of this presentation I'm going to keep it short it doesn't even need to be long it's to show you how you can actually cut this cost in a digital agency and even if you don't have expertise in digital marketing our tool does have that built in as well so when you hear me say things like this is the new jewelry industry of course the design and pre-selling with a render or a beautiful concept image is really cool that isn't necessarily a new thing but if you're only looking at this tool for design there is so much more Beyond this that makes it an actual viable tool for a business and that's what we're going to focus on today so I'm going to jump over here to the tool we've got toer Advantage a lot of you are already familiar with the tool and what I'm going to do is show you how easy it is to become the marketing manager of your own business at the highest level you can market like a global brand with this tool so all you would need to do is if this is your first time in here we're going down to marketing marketing help me with our content strategy so to start it off all I do is click this button so we've got a starter prompt in here it says in the prompt you can see that we're talking about potential content topics like Brand Story product Spotlight models and influencers testimonials behind the scenes educational seasonal collaboration sustainability and ethics an interactive post a location specific post or news about your brand these are all the things things that if you go hire a high level digital agency a good part of your engagement is going to just be them transferring this knowledge to you and it's already baked into this prompt our next goal from there is that we want to create a 30-day content calendar and write SEO optimized social media posts aligned in your brand voice I might not take it that deep but just know that the tool can do all of this and it's Prime from the very beginning to help you get there so right here if this is new to you we're cutting out multiple days of you getting up to speed on the consultative side with the agency because the tool is already curated that knowledge transfer and telling you what these types of posts are going to be so we're already kind of primed here now we would need to know what goal we have and what type of business this is so let's say I am a private jeweler in Chicago we are live okay so I just wanted you all to see how easy this is normally I show the the prompts when we're done but I just wanted to show you how easy this is to get going so I am a private jeweler in [Music] Chicago my business focuses on engagement [Music] rings sold through an appointment funnel on my site I do like selling lab diamonds this is a big part of our brand but I like to focus on the magic of design instead of the environmental benefits [Music] the focus should be on our brand rather than just the materials we use so there's a lot in here now in the future of the industry if you know your history you know that cultured pearls used a seed material and basically annihilated the Pearl Market nobody's buying real estate with pearls after the cardier building in this case lab diamonds are probably going to follow a similar trajectory so what you're going to need to know is how to build a brand and build an experience that inspires the customer so because of that we're focusing on design and customer experience so I would press enter Jeweler's Advantage is doing its thing and now we're basically getting consultation on our marketing strategy full stop this is like Fortune 500 level brand Consulting packaged in a way that anyone can understand and now it's talking about all of the different topics like Brand Story product Spotlight behind the scenes educational interactive testimonial and seasonal and talking about what we would do it's already writing the 30-day content calendar overview week one day one day three day five we're splitting up days in there so that the buyers don't get fatigued at the content let's just look at what this is here because right now guys you're getting a consultation at the highest level of what a jewelry brand could want to do so notice how it's talking about content topics in alignment with your brand prism in one of the other videos we've talked about brand prism and how you can develop that and how you can create a unique brand that you can then feed back into the tool and get it to work on topics like this so in this case if we're talking about Brand Story it's saying share the Journey of your Brand's Evolution focusing on your passion for design and how it shapes the unique offerings of engagement rings so by now you've probably seen one Jeweler might use Jeweler's advantage to make one particular type of style that's different from five other Jewelers you all are no longer cannibalizing one another by selling the same commoditized materials in the very near future what's going to happen is that when everyone is selling the same lab diamond what's going to differentiate is going to be the brand and the story you tell so if you're in a regional area like Chicago and you can tap into the culture of Chicago and you understand that the customer there of Tomorrow Millennials and genz don't necessarily care about lab diamonds they're more focused on trying to afford a house one day but they still want the experience of an engagement rank so they might not be so locked into the idea of a natural diamond as an investment they might just want to tell a story like well my bride to be is really into Dolphins how can we incorporate Dolphins into the design or something like that that's going to be how you sell these pieces in the future and a big part of how you're going to sell them is you're going to drive leads into your business and you're going to need to know what the content is going to need to be so we've got brand story and everything here if you just hit the button at the top you're going to get this same level of Consulting and you tailor it to your brand Vision so we've got week one week two week three and so on we will also want to be aware of SEO this is basically like how your brand talks to Google how your website talks to Google and when people go in and naturally search for things and are trying to find somebody that could make their engagement ring custom these tags these SEO keywords are going to be what they potentially search for and what you want to be able to connect your content to so you can identify the SEO phrases and then say make me a piece of content with these phrases in them and you're more likely to come up in a search on Google you don't even need to be an expert in this anymore because Jeweler's Advantage is the expert that you're using so this is an example we've got a post Carousel featuring recently designed engagement ring we discover the magic behind every curve and Sparkle of our latest engagement ring and so on you see on the screen would you like to proceed with creating a concept image and copy for one of these posts or explore a storyboard for a video content piece focusing on one of the suggested topics well we need to make video so give me a storyboard that I can shoot on my iPhone and post on social we should talk about the unique experience of working with me for the customers engagement ring make this suitable for the high-end market now we're getting fancy so a little bit of movie Magic there I just jumped ahead but as you can see it's creating scenes it's describing what you could do for the content it's an entire laundry list and step-by-step instructions for if you're not super comfortable thinking up what you're going to do with your iPhone to create this piece of video content to sell your jewelry business and sell your service this is giving you the ideas of how you can start to set that up what the visuals would need to be what the audio would need to be maybe there's a text caption and so on you can then go in and use the image capabilities to create a concept image of this [Music] shoot make it look [Music] high-end it was still working here granted it could give us anything here this could be crazy I wanted to make this one less edited so that you can see what it feels like when I use this I use the tool too so this is how you can go about brainstorming if you're developing social content and video is something that intimidates a lot of people you could do this with images too so anything to make it so you can start to see what it's going to be and I got to say this does look like kind of a nice private Jeweler environment that could be in an upscale office in in Chicago in Jeweler Row in Chicago why not this could be your product so this is just giving you ideas you could maybe find a way to get into a space like this bring your inventory bring your phone but this is how you can start to see it it's easier to start putting these things together when you can start look booking the design maybe what you would do is run this 12 times to start getting a collage going and get an idea and that would be how you do it so finally to keep this organized and get it out of the tool and maybe make it something that you can use with some of your staff if you've got a team is create create a spreadsheet organizing my next 30 posts each post should have a title text description and description of the content remember now I'm not even going to say remember we're a private Jeweler it already knows so what I'm going to do is I've got a spreadsheet already prepared I just like to make sure that I've got these really organized and ready so Brand Story let me zoom in here Brand Story product Spotlight model and influencer testimonial behind the scenes educational seasonal collaboration with another brand sustainability and ethics interactive location based or brand news if you were a multi-million doll brand in the room with your marketing team this is the conversation you would be having and it would probably cost multiple six figure salaries to put this together and get people thinking on the same page and then plan out what the content is going to be and so on at a lower level you would still be getting this from a digital agency just paying less and getting less but now through AI you're tapping into the very highest level of this idea to get marketing consultation inhouse in your brand whenever you need so I'm going to copy and paste this boom and I pop over here shift enter is the secret sauce if you want to add a little space boom and then we press enter so what's beautiful about this is that we're going to be able to take the actual schedule in all these ideas and put them into an asset that's out side of the open AI environment a lot of you are using a free Google drive or free Gmail account and because of that you would be able to take this and put it right onto your free Google Drive and save it for later then you've got a schedule for Content posting something I have noticed with some of our early users I know they've done this because they're super consistent on content the content is really well put together really well thought out and they know what they're saying and then you see the AI images come out in the rest of their content to drive engagement with people that want to buy jewelry so here we are with a little bit of movie Magic I just wanted to show you guys that this could do all 30 rows so we jumped down and it did 11 through 30 for me and I took the time to make sure that we got it organized in the sheet so really in just a matter of moments you've got 30 content ideas here all aligned with the ideas from before of Brand Story product Spotlight model and influencer testimonial behind the scenes educational everything that we had discussed up at the top is in the calendar now that you can use this is a sheet that you can use to create your calendar and you'd never run out of content ideas so the cool thing here is that if you've got these ideas sorted and you've got them organized this is how you become consistent with your markeet you can plan out your marketing efforts the way a big brand does so again when I say this is the new jewelry industry this is something that has never been possible before you can go compete with big Brands like this and because you have all the knowhow organized and you can make decisions faster you actually have a competitive advantage against bigger brands in a lot of ways because you can be more intimate you can control your messaging you can organize everything in real time with the brand prism making sure your content is aligned making sure your products and messaging are aligned and you can go to market faster and better and cheaper than ever before so let this sink in this is a new idea this is something that is never been possible before and it is anyone's ball game now in the jewelry industry which is why I say this is the new jewelry industry so again my name is Jesse Korby this is Jeweler's Advantage I invite you to go to Jewelers advantage.com you can pick up this tool that I used for free for anyone that's using a chat GPT Plus account our tool is added on top of that for free head to Jewelers advantage.com for more info and we will see you in the next video