“The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.”
— George Bernard Shaw
The Music Industry, as it stands today, is a fortress controlled by major labels. For decades, they’ve built a system that thrives on gatekeeping—where success is metered out only to those who play by the rules. But what if the system no longer mattered? What if artists didn’t have to beg for record deals, but could instead own every part of their journey—powered by Artificial Intelligence?
That’s exactly the world Suno AI could create. The path forward isn’t negotiation—it’s revolution. And the blueprint? Scorched Earth.
How Open Sourcing Can Collapse the Power Structure
Major Labels control the industry by controlling access—distribution, production, and marketing channels are all locked behind their gates. They have the lawyers and the lawsuits lined up to crush anyone who disrupts their territory. But there’s one thing they can’t sue into submission: Open Source Technology.
If Suno AI were to release its models publicly, as a research tool, it would follow the playbook of Meta with LLaMA 3 and Tesla with its patents. These companies didn’t just open the gates—they burned them down. Tesla made it impossible for the energy sector to box them in by releasing their patents, and Meta is now building an ecosystem of open-source AI that companies like Google and OpenAI are scrambling to match.
If Suno AI takes the same route—open sourcing its tools—they could effectively render the old music industry gatekeepers powerless. The labels can’t sue what they can’t control.
Synthetic Data and the Creation of New AI Music Software
Here’s where things get really exciting: Once Suno’s model is open-sourced, artists and developers will generate a flood of synthetic data. Every experiment, remix, and AI-generated track creates new datasets that Suno can then use to build entirely new tools—tools that outperform the old systems labels depend on.
We’re talking about revolutionary AI solutions for:
Mixing & Mastering: Automated systems that enable Radio-quality audio for anyone.
Publishing & Royalties Management: Smart contracts that ensure Artists get paid instantly, with no middleman.
Promotion & Curation: AI-driven recommendation engines that help FANS discover music without algorithms favoring Major Labels.
The result? Artists gain independence—free to create, distribute, and monetize without needing permission from anyone.
How Music Becomes a Marketing Engine for Physical Products
This is where it all comes together. Music has always been about more than sound—it’s about identity and culture. But instead of relying on platforms like Spotify or Apple Music (where pennies trickle in per stream), what if your music could serve as the ultimate marketing tool for sellable products?
That’s exactly what Jeweler’s Advantage can help you do. Artists can transform their music into a branding tool—one that drives traffic to an eCommerce store backed by gold. Think about it: music draws in an audience, but instead of feeding them into a streaming black hole, you direct them to a store filled with sellable products—jewelry, merchandise, collectibles, or even NFTs.
With the right strategy, your music becomes marketing, and your store becomes the engine of financial freedom.
Get Started Today: Build Your Future with AI and Jeweler’s Advantage
The old gatekeepers in the music industry are on borrowed time. With tools like Suno AI and business frameworks like Jeweler’s Advantage, you can bypass the traditional system altogether and create a new future—one where your art generates real wealth.
Download our Free AI CoPilot to explore how you can anchor your brand with an eCommerce store. Build products your fans love and monetize every part of your creative output.
what's up guys this is Jesse and this is how sunno AI could change the very fabric of the entire music industry. if you haven't heard of it before, sunno AI is a generative AI tool that essentially creates radio Quality Music in minutes. you can generate entire songs with lyrics with this tool it's incredible. and even though I am a consultant in luxury e-commerce for the Fine Jewelry industry, many of you know that I spent many years in Nashville in the music industry and this is a topic near and dear to my heart.
so this is how sunno could bring down major labels. if you're in the music industry, pay attention because they could bring the whole thing down and create a new golden age for people that want to pursue the Arts through music and don't necessarily want to fed themselves into a super corrupt system with the music industry. of course, P did's all over the news and you don't have to tell me and I don't have to tell you why you wouldn't want to be a part of that power structure, right?
so this is how sunno could bring it all down. right now there's lawsuits out against sunno and a couple of other generative AI music tools because they're saying very similar to how, like the New York Times tried to sue open AI UNS successfully, that it was trained — their program or their platform was trained — on a corpus of data that belonged to copyright holders and so on. so all of a sudden uh the major labels really care about taking care of artists and things like that. really funny to see that.
this is how sunno could bring the house down: if they play the game 10 years out, they could make moves right now that would obliterate the biggest major labels. and this is how they could do it: they would have to be willing to go scorched Earth to a certain degree.
scorched Earth is when you seem to make a play that is disadvantageous to you in order to eliminate your competitors. so the way sunno could do this is they could open source their platform now and put it up on GitHub or put whatever data that is on someone's hard drive up on GitHub and basically pull what Tesla did in order to get over the hump that prevented electric cars from ever happening. they had to open-source the data in order to make sure that the energy sector didn't come after them.
this is what sunno could do. they could open source the basis found—the basis of the foundation of the platform—and make it so anyone could build an AI music tool similar to what llama 3 has been, uh, released by meta in order to compete with all the big players in AI. they did the same thing. they went scorched Earth in order to play the long game. meta's doing it so that people will build AI tools with llama 3 and then create apps that would go on whatever metaverse platform they're building.
people laughed at Mark Zuckerberg a couple of years ago, and the guy's looking pretty Visionary now. so what sunno could do if they wanted to adopt this strategy is you open source the platform and you think Beyond people creating AI songs.
I know, I know you guys got to make your money back. I know will.i.am is an investor. I know that, uh, Timberland and my fellow Virginia is an investor, but guys, hear me out on this: if you open sourced it and then think down the line of what people could useo for in the coming years—the value that could be provided by generative AI music over the coming years—and you eliminated the threat of a lawsuit from major labels that would completely take them out of the game.
then you start thinking, okay, well now we have this open-source platform that can create synthetic data. then you're using the really high quality—I am impressed with the platform—you use the really high quality outputs from sunno or whatever you call the outforce, outsource platform, excuse me, to get around the lawsuit.
then you start using that synthetic data to create tools like AI mixing and mastering. what if you had—not going to name any famous mixing Engineers because I don't want to hurt feelings—but imagine the big names in mixing, and you have an AI that could mix a hit record on that level.
and you've got AI able to create the stems, and you have humans guiding the creative process and making something incredible and adding their vocals. and it's a relationship between human creativity and AI. and all of that—all of that could be the outsource aspect. and you use that data to basically recreate the music industry, recreate tools that have actual utility in what the music industry was meant to become if a bunch of corporate people that can't play instruments hadn't gotten involved—people that don't deserve to be a part of it.
I'm going to say that right now: like to the executives in the music industry still hanging on, I mean you see the castle crumbling. why are you still in that seat? like they, they've basically created an entire, um—they're building the new industry around lawsuits because they can't make money, because they have no Ingenuity. they have no creative ideas.
so if you open source sunno and make it so anyone can create, and then you use the synthetic data outputs from sunno to create the real new value, whether it be mixing and mastering through AI, automated through an entire infrastructure that would track the publishing with metadata and all of that—you could do so, so much if you're willing to make a little bit of a saf for the greater good and make sure that they can't put you guys down.
what you've built is really important and it's going to potentially eliminate the power structure that has prevented music from being good. we have a bunch of controllable Talent. they get people that are just good enough. we don't have Bob Marley, we don't have Jimmy Hendrix coming out. we have our little pop stars, and they're—and their little teams of 12 people that used to write their songs before sunno.
none of that was good for the music business. none of that was good for the art. and since sunno has eliminated the songwriter camp and has eliminated the ability for major labels to hold on to their power and how they can put out the best content essentially—if you think 10 years ahead, and you think of all of the various ways that a corpus of data created synthetically fromo could be used to create an infinite array of products that empower the artists—again, that could absolutely change the course of history through the way that music dictates how culture develops.
so this is just my thoughts on what you guys could do with your tool in the music business. what I'm focused on here is empowering creatives through e-commerce. I work in the Fine Jewelry industry. we have an AI tool at Jeweler's advantage that is also free, that allows you to design at the level of a Cartier or a Tiffany or a Bulgari. and then we're getting people ready to have AI agent employees on a Shopify store.
so imagine if you're an artist, and things go the way they should with an open source sunno. and ifso does do it, the model's going to become commoditized. there was a chat GPT and then there was llama 3 just a couple years later, so it's going to happen anyway. so you guys might as well move to where the puck is going.
when the music industry gets revolutionized, then it's going to be a matter of how artists are going to make money in the music industry. Imagine A hip-hop artist that could control their entire production end-to-end and then that's treated as marketing. and then you're anchoring, bringing the commercial value of your career and your brand to gold, and you align yourself with a brand that you own that sells gold and diamond jewelry on the internet with AI agent employees.
just a short little talk here, just some Visionary ideas for yall. run with them. I know what I'm doing regardless. if you think that jewelry thing sounds cool, that's already happening. but I just wanted to put that out there that whether it's sunno or somebody else—to do that, open-source that stuff and bring the castle down. they had their fun. eliminate them. eliminate them. we all want them eliminated. eliminate them.
so this is Jesse at Jewelers advantage. and getting a little hot on, uh, on the music Executives, but hey, they deserve it. so, um, enjoy, uh, enjoy the salary while you can guys. and, um, everybody else that enjoys disrup entrepreneurship and wants to back their career with gold in a time where everything is changing so rapidly and so wildly—head to Jewelers advantage.com. my name is Jesse Korby. you can find me on Facebook. we got an awesome private community and we're here to empower artists and help them have great careers.
so this is Jesse at Jewelers advantage, and I will see you in the next one.