What's up guys, this is Jesse here at Jewelers Advantage with a brief but powerful video for you. We're going to do a little bit of a state of the nation on the jewelry industry and artificial intelligence and also deliver a mega powerful asset to you if you want to capitalize on this opportunity.

So right now on the screen we're looking at the technology adoption life cycle curve. This is a standard framework that essentially maps out how technology evolves in an industry and how human beings form a relationship with that technology and gain an advantage in business. So whether we're talking about typewriters or the printing press or sailing ships or locomotives and steam power or we're talking about the internet and mobile phones and anything that you would consider tech related today, they typically follow this technology adoption life cycle curve.

And the pattern here that emerges is very consistent. We have on the far left, we have the people that get into this first. These are the innovators. So here at Jewelers Advantage, we are certainly the innovators of AI in this space. If you recall back in 2023, I came on the scene into some big Facebook groups promoting Jewelers Advantage, promoting our AI, and I was essentially treated like a witch in Salem at the beginning. I was looking crazy, right? Wow, who is this crazy guy talking about AI? That's never going to take over any industry. Well, how are things looking now, guys, in 2025? Jewelers Advantage is looking pretty smart now.

So back in 2023, we were definitely on the innovator side of this curve. Now, this isn't all about rah-rah-cheer for Jewelers Advantage. This is all about you, and this is all about how you can get the advantage for yourself in the jewelry industry.

So if we look at the early adopters, this is going to be around 13.5% of the market, and it's probably already happened. There are already businesses deploying AI in some way and making meaningful progress in their business. So if you want to consider what this would mean in terms of the greater lifecycle curve, the innovators are the ones that build the tools. The early adopters are the first ones to use them and get first mover advantage.

Now, you'll notice that there is a gap between the winners and where there starts being much more competition. This is called the chasm, and this is probably where we are at right now. The chasm is where the technology starts to go mainstream. So pretty much everybody has heard of ChatGPT at this point. Most people are using an AI tool maybe without even realizing it. If you use a search bar on Facebook or Instagram, you're technically getting exposure to their AI. And with the way that AI is replacing Google search, Google is deploying AI into all of their tools. They're probably on the way to winning the AI race. Of course, there's ChatGPT, there's Claude, there's all kinds of great AI tools.

So if you are using any of these tools in your daily life at all, you're probably in the early adopter phase. The people that are just gaining the exposure and are going to get the most benefit. But if we are already at the chasm where people are starting to realize that AI is happening all of the time, in the jewelry industry, this probably comes down to people that have hopped into an AI tool and generated an image of jewelry. Now, with the jewelry industry not being very tech forward most of the time, maybe we will be lagging behind other industries. But most people in any other industry have gotten exposure to AI at this point. Now, whether they're good at it or not is debatable, but that's what we're here to do at Jewelers Advantage is help you be one of the people that get the most out of it.

So what we should expect at this chasm is that eventually here, very soon, the early majority at 34% is going to show up. And this is going to be what's on the way soon, very soon. And that's going to mean that you're going to have people all learning AI for the first time while having to compete with each other on AI and also having to compete with the people that have already figured it out.

So it is debatable here in 2025 whether we in the jewelry industry are really truly past the gap. So all the more reason if you feel like you're late to the party, jump in on the very tail end of the visionaries if you can, because this is going to be where fortunes are made. What we're goingto see after that is competition among people learning AI for the first time. And then the playing field is going to become even for people using AI. After that, the conservative late majority is going to have a lot of trouble. Now, in other tech movements like social media, the conservative late majority didn't really face any type of extinction event in their career by being a little late to the party to join Facebook. It certainly would have hurt their business if they didn't learn social media early enough to get an edge with it in any way. But in this case, if you're in the late majority and you're late to the party on figuring out how to use AI after other people have already learned how to do it and the new way of competing with one another is it's me and my AI tools versus you and your AI tools. And that's just what businesses look like. If you're late to that party, those other people are going to be going way too fast for you to compete with.

So we believe that it is reasonable to predict that half of the jewelry market in terms of the retail jewelry market could go under, people going out of business. We've been speaking to a lot of new industry partners for Jewelers Advantage that we're going to be announcing soon. And one of the statistics from Jewelers Mutual that was passed on to us is that between 45,000 and 55,000 retail jewelers have gone out of business in the last five years or so. I think I'm actually saying that in a very conservative way. That might have actually been a single year figure. I'm just shooting from the hip right now. But just keep in mind that retail jewelry businesses are going out of business in droves already. And this is just going to accelerate.

So if you find yourself in that late majority category and that would look something like I'll learn AI tomorrow and then tomorrow just keeps getting stacked on top of tomorrow. If that sounds like how you've been thinking about AI, you're really running the risk of ending up in that late majority. And if you're in the late majority in AI, it's going to mean that you're probably going out of business. So take pause to really consider if that's an acceptable outcome to you. If you have other avenues of paying your rent and paying for groceries, then that's great. But if jewelry is the way that you do that and you haven't learned AI yet or haven't even gotten any exposure to AI yet, you are really, really running a risk.

I'm not here to fear monger. This is your kind of sounding an alarm to say you really need to get on this because the whole world is changing and it's going to leave you behind if you don't get in the game. So again, we are probably at the chasm category. And then from there, for the skeptics, the laggards in the market, the people that kind of tarred and feathered us a couple of years ago, which it's no hard feelings. We're still here and we're not going anywhere. These are the people that it's going to be really, really hard to enter the market. You can consider this also industry newcomers that were skeptical of AI in general. And then the whole world changes. They lose their job in graphic design. They lose their job at a legal office. They had an MBA and they thought they were going to be some big powered consultant at McKinsey. And then all of a sudden, hey, guess what? They don't really need you at McKinsey because of AI. And the independent consulting market is booming and thriving.

All of those people wanting to enter the jewelry industry later on are going to have to also catch up with the winners and the pragmatists that were in the early majority. It's going to be really, really hard to gain that ground and jump into the market once the new rules have been established. And then people that have gotten into AI for jewelers or Excalibur or other jewelers advantage programs, those people are just going to be mopping the floor.

It's keep it real Monday. There's a lot going on in the world. Of course, I'm not even talking about tariffs or the global supply chain right now. This is assuming everything was just about the disruption with AI. So you have to take this to heart. You have to consider that if we really are at the chasm right now, maybe we're just before it. Maybe we're just after it. But we are right in this zone where AI is going to start becoming more mainstream and ubiquitous in the jewelry industry. You just have to get on it. Your family deserves it and you need this to survive.

So this is really just kind of the wake up call. But it's not about trying to freak you out without having actual answers. So what we've just dropped into AI for jewelers is a very, very important lesson and a collection of assets called the Jewelry Entrepreneur Survival Guide. This is about survival. And in 36 minutes, I'm going to give you all of my secret sauce of what it takes to be an entrepreneur in the jewelry industry. It's all about performance. And at the end of the day,it's not about hustle culture, but it is about being effective and knowing how to manage your time, knowing how to perform the way a business owner needs to perform and think, which is different from what a regular employee needs to do. So check out this lesson, join AI for Jewelers. I'll put a link below.

We have been working on some industry partnerships that we're going to be announcing soon. There's multiple partnerships on the way. So I know I keep saying that we're going to turn off the free entry into AI for Jewelers, and then that hasn't happened yet. It's because we're putting a lot in place to be able to provide even more value to you. And eventually this is going to be a subscription community. But one thing at a time on our side and that benefits you. So get in the group. We would love to have you. There's an awesome community here where you can see who else is in the group, see who else is learning. We've got even more course material on the way to help you learn.

And then we have assets like this: have you ever wondered how could a top level elite custom jeweler schedule their day? And how am I supposed to approach learning about AI? Well, it's going to happen in a certain space and time, as well as your revenue generating activities. Those are going to happen in a space and time. So we show you how to consolidate that and put guardrails around your time so that you know the most effective times to make money.

We just actually added this in and dropped it in. So you'll know how to conserve your energy level and know when you're most likely to make money as a custom jeweler in a way that your improvement over time can also be built into the day. We have a blank slate here that you can use AI to help optimize your own schedule for getting organized. Sometimes it's really stressful not knowing what to do and when. We have a ton of tools here that optimize your performance.

And then you can even see the kind of things that I do when it's a regular workday or maybe if I'm even doing a fasting day to optimize my energy level. Lots of really advanced stuff. If you want more, if you want to win, this is what AI for Jewelers is for. So this is really your opportunity to get in here and do something big. Really capitalize. What would it have been like if you could have invested in Google or Yahoo or Amazon right around the dot-com bubble when they survived? That's what this is, except you're investing in yourself.

So check out jewelersadvantage.com. You can get access to our AI tools. We have multiple free AI tools that underpin the entire program. So everything that you're learning in here, you can use our AI to go faster and build a much, much better business. We're not here just to play with cool tools. We're here to build better jewelers. So you can get the free AI at jewelersadvantage.com and you'll get tools like this.

This is one that's been getting a lot of love that we haven't promoted a lot. This is Bench Jeweler Pro. Highly recommend that you check this out. We're going to send this to you for free. Bench Jeweler Pro is here to replace all of those Facebook groups that give bad advice in the jewelry industry. A lot of people before they had the relationship with these groups that were consolidating all of the knowledge of our industry. Lots of trivia in the jewelry industry, especially around repairs. That's where Bench Jeweler Pro comes in.

In the old world, you'd go into a Facebook group, type in your question, maybe leave a picture and say, hey, I need help with this repair. Maybe how do I do a gypsy setting? It's just something I saw before. And in the old world, you would have gone into the group and maybe gotten 20 answers that are all conflicting. And then you have somebody starting an argument. You have somebody bullying somebody. Some other people gatekeeping others because somehow they think that the power in their career is derived from being the admin of a Facebook group. Wow, look at you go.

So what this does is it replaces that in under 60 seconds, that whole dynamic. This is about making sure that you're getting really high level, high quality advice on what you need to do with your manufacturing. Very important. So instead of having conflicting advice on what to do on a particular repair, you're getting something that is going to be an acceptable answer for people that are familiar with an academic bench school environment.

So we've had people that manage full production teams with this tool. And it's a beautiful thing because everybody's always saying, man, how am I going to get a bench jeweler? There's just not enough talent in the industry. And then the apprentices don't get along with the older guard of the industry or the older guard is too tired and doesn't want to help. Then the young people just don't know what to do. They can't get a job. How are they supposed to get good at being a bench jeweler? There's all kinds of things coming down the pipe with robotics that's going to change that. But the humans are still going to need to have the knowledge.

So you can think of this as this is where you can get a sanity check on maybe what types of tools and materials you would need.You could get step-by-step processes and the best practices that you could use. So if you're a student, this is great because you're not going to bother the master jeweler in the environment. that you're in if you're so lucky to be around that. But this is also superior to that because you're going to get to see immediately that you don't have to ask baseline, surface level questions on what tools, materials you're going to use. You don't have to ask them how you would do something. You get to go wow the people in charge by taking what you just learned in bench school, having something over your shoulder to help fill in the knowledge gaps or just make you feel a little bit more confident, and then you can do a great job.

If you know all that and then robotics comes, you're going to be very powerful because then you can be like the production manager. On the production manager side, if you have a couple of people working with you that are maybe younger or maybe there's just different personality types, maybe there's language barriers, this is the kind of thing that can keep everybody on the same page on a given project. Whether it's a custom or you're trying to do full scale collection manufacturing. So that's what Bench Jeweler Pro is all about. We haven't talked about this a lot, but anybody that uses Bench Jeweler Pro loves it. Okay, so give that a shot.

Maybe that's your on ramp into AI. Maybe you've seen us do videos on AI that you don't jive with. Maybe you don't like the AI design. Maybe you haven't even thought about getting to e-com, which is going to be really necessary. Maybe for you talking about the bench skills and just getting some really good useful help on the work that you're already doing in manufacturing or production is the way to start becoming that early adopter of AI.

Again, we might just be at the chasm. We might be just before it. We might be just after it. But we are at a key critical point where this is going mainstream and the whole world has access to it. And now with the entire supply chain being disrupted, there's going to be a lot of unexpected events around the world. We're going to start seeing places that we've known for manufacturing maybe lose relevance and we could see other places rise. Keep an eye on Africa and their manufacturing. They have AI now.

So come check out jewelersadvantage.com. Get this free AI co-pilot. If you haven't already, I highly recommend checking out Bench Jeweler Pro. We have a number of other tools. Our flagship Jewelers Advantage AI can help you build a brand and business. Bench Jeweler Pro can help you make the jewelry. We have other AI tools as well that we teach you how to use in AI for jewelers. So come check it out. We would love to have you. I'm going to put the link below.