Is it possible that half of jewelry businesses could go out of business because of AI? That's what we're talking about today in this video. My name is Jesse Korby. I'm a consultant in the luxury and jewelry space at Jewelers Advantage. We help entrepreneurs launch e-commerce jewelry businesses powered by AI because of the incredible opportunities that it brings about. I'll be talking about that as well. But first, let's talk about why half of the jewelry market could realistically go under if they don't adapt.

It's because of something called the technology adoption curve. If you're watching this video on JewelersAdvantage.com, you can scroll down and you will see this graphic. This is a well-known model in the tech space which we have to pay attention to now in the jewelry industry because every industry is a tech industry now.

What this model shows you is how people will adopt technology and gain an advantage in the market. This is where things like first-mover advantage become a popular phrase. You can think back to a time like 1999. What if you had invested in Amazon, Apple, or Google at this time when the internet was just coming to life? Those investments would have really paid off. The other investments that paid off were for the people that decided to spend time on learning these technologies and building entire businesses around them. These are the tech bros now—people who saw a trend, got on that trend early, and made a bet—and they were right.

So you've got people like the visionaries who jumped right into computing and figured out how to make computers and make products about them. Then you have the early adopters who created software companies. These are the people that really win. This is the first half of the market.

But with AI, things move fast. They move very fast, very, very fast. So what does it mean when somebody has the first-mover advantage and they get to jump in the game, start figuring out how this is all going to work, get it to work, and get it to come together for the first time? That's going to put those people so far down the racetrack that nobody else can catch up if they're too late to the game.

The first thing that's going to happen is that the early adopters are going to power through the initial challenges, get it to work, and be the ones going better, faster, cheaper, smarter with their jewelry business, selling to a customer, and running the jewelry business of the future.

Then the next batch of people, who aren't going to be too late but aren't going to have the first-mover advantage, are all going to be competing with each other with their AI robot employees on the internet—the AI agents—and they're going to be competing to figure out how their operations work now that the world has robotics. There's going to be people competing amongst each other for that new ground with AI.

Once the rules are already established, everybody after that—it’s over. If you're too late to that game and you're still trying to figure out how to post social media content, and you're still trying to figure out, like, how do we put items on a Shopify store while we're sitting here at our family store in Topeka, Kansas, or Dallas, Texas, or somewhere in Idaho or even somewhere on 47th Street in New York City? If you're still sitting there figuring out how we’re going to get people to come into this store and buy my tennis chain, it’s over for you. It'll just get quiet because all the sales are going to be happening on social media. That's where Gen Z and Millennials find the brands that they’re going to buy from. And, of course, Gen Alpha is going to be no different. They’re even more dependent on the internet.

So the people that are in that first half, the first quarter of the early adopters, are going to win the biggest when it comes to learning how to use AI for an e-commerce jewelry brand. The next batch are still going to do very well, but it’s going to be even harder for them because they’re going to be using their army of robots to compete against everyone else’s army of robots.

Then you’re going to have the next batch that just sits there and has no idea that they’re the boiling frog until it’s too late. And then everyone after them is going to have to find a way to enter the market when everybody already has these elaborate systems in place that are selling jewelry with AI agents. Then there's robotics helping with the fulfillment and the supply chain, making things more affordable, cost-effective, and profitable for the business.

Don't you want to be in that camp?

So the question is: Man, that sounds kind of overwhelming. How do I be a part of that camp? How do I become an early adopter of AI? And how would that even work? How would I develop a brand?

Well, you can take some inspiration from some of the big brands now that are already doing this. People have made fun of the Jaguar ads, but to me, I’m observing, seeing how they must have really, really reduced the cost of their art direction by clearly using AI to come up with the concept of the ads that are going to get lots and lots of attention on social media and get people making polarizing comments about Jaguar. Mission accomplished.

I saw another ad spot from Adidas that used AI video to create really, really visual ads incorporating floral designs. It looks like the biggest expense of that ad was just the music licensing for Megan Thee Stallion's song.

So here’s the thing: That ad for Adidas, aside from the music licensing, would have cost less than $1,000 to make, which is a huge opportunity for any new small business. The big secret that these brands don’t want you to know is that, yeah, they’re cutting all kinds of creative talent, but you have access to all of the same creative tools that they have. You can build a brand that presents at the level of a global brand by using tools such as Flux or MidJourney for images, then using tools like Sora or Runway for AI video, and then using tools like Jeweler’s Advantage to figure out the actual underpinning business strategy that’s going to tie everything together and let you be one of those early adopters that I mentioned before, entering the jewelry industry through AI-powered e-commerce.

So that is a huge opportunity if you can figure out how to come up with a vision, which is very doable, by the way, if you have the right plan. If you can come up with a vision for what this brand is supposed to be, all of the tools are already readily available for how you can create the creative content. And then, through our work at Jeweler’s Advantage, we’re providing the plans for how people can actually manage a product and project, start at the beginning without any experience, and figure out how they can put a real brand together, get all the products together, and launch on an e-commerce store such as Shopify.

Huge opportunity! We’re talking about selling gold and diamonds with robots on the internet. If there was ever anything to be an early adopter for, why wouldn’t you want to learn how to have robots on the internet helping take cash money from the public and helping you deliver gold and diamonds in a package to that customer?

That’s what we do here at Jeweler’s Advantage. I’ve got some free stuff for you if you’ve stuck around this long. We have a bundle of AI tools that help you do this. So if this sounds at all like something that you think is cool, that you would want to be the early adopter of, the person selling gold and diamonds with robots on the internet, there’s a red button on our website, JewelersAdvantage.com. If you click that red button, you can sign up and we will send you a bundle of four free AI tools. One of them helps you design the brand and operations of an e-commerce jewelry business powered by AI. That is called Jeweler’s Advantage. It will be in the sheet that we send you along with a full library of jewelry design prompts and business development prompts.

You could be a diamond manufacturer or wholesaler with no retail experience. You could be an MBA from a totally different industry and enter the jewelry industry and use this tool to launch an e-commerce brand. We’ve actually done that. That is two recent past customers of our new program. We also have another AI model called Bench Jeweler Pro. If you’re manufacturing for the big guys and you want to get your team more streamlined to free up some time so that maybe you can develop a brand, Bench Jeweler Pro is going to be your friend.

If you need help on the business side of entering the luxury market, wouldn't it be great if you could just sit down with somebody at LVMH or Kering or one of the other big luxury holding companies or conglomerates and say, “Hey, I want to sit down with your CEO and talk business strategy,” or your CFO and talk finance and how I’m actually going to do this? Maybe I want to talk to the CTO and talk about the technology that you guys use. Maybe I want to talk about operations and the supply chain. I would love to talk to your CEO. Maybe I really want to figure out how I could get an investor, somebody in venture capital or just an angel investor that believes in me, that can help figure out how we’re going to do this and part with their cash to invest in it, and I need to have a real plan if I’m going to get an investor.

What if you could talk to all those people and help you get that plan in place? Luxury Maestro, our model, does that, and Jeweler’s Advantage also does that. And then if you also needed help believing in yourself and having good solid inner game as a founder so that you can program your mind for success, we even have a tool that does that. It’s called The Alchemist.

So that’s a lot. But if you’re here, it’s probably because you are an early adopter. It’s probably because you do see yourself winning and wanting to be a part of something incredible and knowing that there is a small window in time where opportunities and new trends exist. So that is going to be an ocean for the whole world to discover, but if it’s coming down to AI for selling gold and diamonds with robots on the internet and launching real e-commerce jewelry brands powered by AI, then you need to be working with Jeweler’s Advantage.

My name is Jesse Korby. I’m the co-founder and creative director of the company. You can find me on Facebook. You can find us at JewelersAdvantage.com. Start with our free AI co-pilot bundle that I just described. It’s free! It’s free! You can get in there, start trying it out, start getting an intuition for how this is going to work and having some kind of idea of how the tool works. From there, we can go deeper and deeper and deeper and deeper and create a brand that will sell on e-commerce with robots on the internet. Incredible!

So my name is Jesse Korby. Hope you enjoyed this short talk. If this suits you at all, I implore you to be the early adopter. Be the early adopter in this space. You will not regret it. My name is Jesse Korby here at Jeweler’s Advantage, and we will see you in the next one.