Why Astrology Jewelry Sells

When it comes to developing Jewelry Brands, I’ve always been fascinated by why certain Products sell while others don’t. Recently, I’ve been paying close attention to the rise in popularity of Astrology jewelry, and it’s not hard to see why it’s flying off the shelves…

According to a 2017 survey conducted by the National Science Foundation, about 30% of American adults said that they believed in Astrology. This is a significant number. My big question was: What can we take away from this for Jewelry?

Astrology jewelry demonstrates an important principle of why people might buy ANY type of jewelry. An Astrology sign shows that the wearer “believes” in something. It’s a way for the wearer to communicate something about themselves, and it could be a conversation starter that helps the wearer connect with others socially. The wearer is willing to spend money on the Product that allows them to do this. And thus, Astrology jewelry gets consistent sales.

That’s a perfect example of Product Market Fit.

If you can identify the types of jewelry that customers naturally desire, you’ll be able to offer them products that truly resonate with them. Astrology jewelry has found a market because it taps into a deep-seated human desire to connect with something bigger than ourselves – while also staying grounded with human bonds around us. By wearing Astrology jewelry, people can feel like they’re a part of something bigger, and they can express themselves in a unique and meaningful way.

As Jewelers, we can learn a lot this. By paying attention to what customers naturally desire, you can offer them products that truly resonate with them. This is the key to building a successful Jewelry Brand that connects with customers on a deeply emotional and personal level.